Near-field communication and Google's Project Glass are just the beginning. Find out what cool new technologies will soon be driving your digital marketing strategy.
Radical technology No. 1: Virtual shopping from the living room
Imagine your customers exploring your products (for example, clothing) from their living rooms. In this demo, users can try on outfits and see themselves in various styles in a 100 percent digital environment. The innovative minds at Microsoft and PrimeSense have created a virtual dressing room experience that lets customers use a digital body profile to virtually pick out clothes, try them on, and even see how they fit with a heat map that shows tight and loose spots. This sophisticated technology uses gesture-driven user interactions to provide an engaging digital shopping experience. What does this mean for digital marketers? Maybe a major rethinking of how consumers interact with your brand.
