Bob Garfield

9 radical technologies transforming digital marketing

Bethany Simpson
Industry Insider Posted on August 23, 2012
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Radical technology No. 7: Cross-platform gaming and multi-device gaming

Users have embraced a multi-device lifestyle. But more developments are coming. For example, Sony recently demoed cross-controller gaming at Gamescon in Cologne, Germany. Owners of the Playstation 3 can use a Vita as a second controller for new games. In the demo, the game is viewed on a big screen television, but the player using the Vita as a controller is able to see additional game elements on the smaller screen on the Vita. The player is also able to use the Vita's touch-screen to play, instead of using standard game controller button actions.

Sony also announced cross-platform gaming that will allow users to play the same titles on either their PS3 or their Vita, using cloud saves. There's also talk that Sony will additionally include tablets and smartphones in the cross-platform gaming family.

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Comments

Russell Scott
Russell Scott August 23, 2012 at 9:31 PM

My previous comment was in response to Radical technology #2 and #3, and not the entire article.
I honestly do not see how the increasing dependence on imprecise and unproven data can help marketers become more effective or creative. They will, at best, have more contrary data to support why their campaign shouldn't have failed.

And if technology is really that good, then why are there so many single people in the world?

Russell Scott
Russell Scott August 23, 2012 at 9:21 PM

Really? Isn't the marketer's primary function to be able to already understand these basics and create new and original ways to communicate? Aren't WE supposed to LEAD the thought engagement by creating positive associations with brands, and telling a story that puts a picture in their mind? Using mind-mapping technology to see what someone may or may not be thinking is not in any way an indication of what they are FEELING. To me, this reduces the role of the marketer to the level of a fast food cashier who presses buttons with pictures of the food without ever having to read or understand the word. Showing them a bird and seeing a blob that might be a bird, though miraculous from a scientific point of view, will yield nothing if the marketer doesn't already understand HOW and WHY the consumer is feeling.

And do consumers really want to get an MRI every time they go shopping, just so marketing can gain clarity in picture shapes?

Sounds like a really expensive mood ring.