As Facebook develops more advertising products to help advertisers reach audiences within the platform, and more and more studies show that Facebook ads actually work, there's now no question that Facebook should be a component in every online ad strategy.
But there are still questions about how to actually make your Facebook ads work. The level of targeting on Facebook is unprecedented, but advertisers still trip over their own feet trying to execute effective display ad campaigns that resonate with consumers.
Facebook ad failure generally stems from one of these four primary components: ad type, ad creative, ad targeting, and performance goals. To avoid and overcome these stumbles in the future, let's take a look at why ads don't work and how advertisers can avoid these common errors.