When bringing content to digital platforms, how can you reliably track viewership? Xbox LIVE General Manager Ross Honey joins us to discuss how they are overcoming the challenge.
In 2012, Xbox and ESPN expanded their partnership to allow for advertising and branded apps on the Xbox platform, as well as high quality content. Cross platform digital marketing is new and exciting, but presents someone obvious challenges. Xbox General Manager Ross Honey joins us in this exclusive interview to discuss how they are overcoming the challenge of how to reliably track performance metrics on the Xbox platform for content and advertising.
2 ways to track analytics on cross digital platforms
0:00 - ESPN's expanded partnership with Xbox
0:50 -"It's really about quality"
1:10 - How Xbox is working with Nielsen and comScore to measure viewership
2:03 - "We're a digital platform, and comScore is the currency of that marketplace"
2:33 - The great opportunities of targeting and efficiency
Run time is 3:45
Ross Honey is the General Manager, Xbox LIVE Entertainment & Advertising at Microsoft
You can follow Ross and Bethany on Twitter.