On Oct. 6, 2010, the world met Instagram. Since then, 80 million users have hopped on board with the iPhone and Android versions of the Instagram app, as well as the various creative uses of Instagram's API. Those brands that are succeeding on the platform understand some fundamentals.
First off, Instagram is obviously a visual medium. Photos should look good, tell a compelling story, or get a laugh whenever possible. Follow the old rule of "know your audience."
Secondly, brands should use #hashtags, which is how Instagram photos are organized into albums. Brands can leverage popular #hashtags to help users discover their content and create new #hashtags to organize their own content.
Finally, whether your brand is using one of Instagram's mobile apps or you are building a custom application that uses Instagram's API, integrate your other social media channels. Share to your other channels, and let your users share to their personal networks. It is worth noting that Instagram is a mobile-only social media platform. But other services, via Instagram's API, make viewing on the web possible. A favorite of mine is Web.stagram.com.
So what fundamental knowledge do brands need to succeed on Instagram? Consider these simple tips.