Getting an audience to notice your brand is hard enough, let alone getting them to actively engage. Here's how Louisville Slugger hit a home run with a clever experiential marketing campaign.
Louisville Slugger knew it needed to do more than rely on its iconic label to connect with a new generation of fans. So the company created a cool, innovative campaign where fans followed clues to find hidden World Series bats. They loved it. Find out more about how this company went beyond a traditional marketing campaign to build loyalty with a hands-on, clever campaign. Louisville Slugger's Kyle Schlegel speaks with iMedia's Bethany Simpson.
Conversation highlights
0:00 – The Bat Drop campaign
1:06 – Taking the campaign national
1:24 – Getting the retailers involved
1:45 – Re-enlivening a grand old brand
2:18 – Continuing the relationship
Run time is 2:44
Kyle Schlegel brings over a decade of brand expertise to the table at Hillerich & Bradsby as their VP of Global Marketing. A Kentucky native and a Miami University graduate, he joined the Hillerich & Bradsby family earlier in 2012 after a 13-year career of increasing responsibility in the marketing division of Procter & Gamble. He has worked both domestically and internationally on widely recognized and highly marketed brands including Herbal Essences, Old Spice, Aussie and Wella. Now, as a proven marketing vet, he is responsible for all marketing initiatives across the Louisville Slugger, Bionic Gloves and the company as a whole. Schlegel has a wide array of experience and a proven track record of success in growing sales and market share, branding, innovation, line extension, retailer/customer collaboration, in-market execution and leadership. Outside the office, he is an avid sports fan and is active in various civic and charitable organizations.
