5 reasons Pinterest is overhyped for brands

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Nearly two years after its initial launch, Pinterest still has its share of skeptics within the media industry. They have resisted invites to check out the site and snickered at the idea of a virtual bulletin board built using simply visuals. Yet, in recent months, the female population has enthusiastically welcomed the social media platform with open arms. Whether they are pinning what they are having for dinner tonight or where they would like to go on vacation someday, Pinterest has made quite an impression thus far.

People seem to be getting a buzz purely from the buzz surrounding Pinterest, and so are a number of today's most well-known brands. In fact, an onslaught of brands are flocking to the site to set up their boards and attempt to find their place within this new social medium.

Although Pinterest might be the perfect home for some visual-centric brands, it's going to be a tough sell for others. And at this point, Pinterest still seems to be missing some essential components that would ultimately make it more attractive to a wider variety of brands. Let's take a look at some of the platform's current limitations for marketers.



Todd Griffin
Todd Griffin September 20, 2012 at 3:42 PM

I appreciate the take it easy approach to the hype, but the primary "reasons" this article cites seem to be "we've been burned before by social sites", "we don't fully understand how to use it", "it's not for every brand" and blah blah. How do you use it? Think like the brand's consumer. Pinterest is their "dream board" and your brand boards should be a reflection of that. What else? Run sweeps and contests through a company like Curalate and use that service to also monitor everything you're doing there and all of your followers, the analytics. Use images to drive traffic to your e-commerce page. The data is there.

Mitch Labuda
Mitch Labuda September 19, 2012 at 3:13 PM

Lack of copyright rules?

The rules are clear, share content you own or have rights too.

What other rules are there?