Nearly two years after its initial launch, Pinterest still has its share of skeptics within the media industry. They have resisted invites to check out the site and snickered at the idea of a virtual bulletin board built using simply visuals. Yet, in recent months, the female population has enthusiastically welcomed the social media platform with open arms. Whether they are pinning what they are having for dinner tonight or where they would like to go on vacation someday, Pinterest has made quite an impression thus far.
People seem to be getting a buzz purely from the buzz surrounding Pinterest, and so are a number of today's most well-known brands. In fact, an onslaught of brands are flocking to the site to set up their boards and attempt to find their place within this new social medium.
Although Pinterest might be the perfect home for some visual-centric brands, it's going to be a tough sell for others. And at this point, Pinterest still seems to be missing some essential components that would ultimately make it more attractive to a wider variety of brands. Let's take a look at some of the platform's current limitations for marketers.