Lack of conversations
Pinterest users do not go to Pinterest to read. They aren't looking to have a conversation with the guy they sat next to in eighth grade biology -- or your brand. They are looking to click, "like," share, and re-pin. Pinterest serves as its very own sanctuary. So brands must keep it brief, add keywords, and pin images -- and not overdo it. You say you want to start a conversation with your followers within Pinterest? Be careful.
"A brand will never have as big a following as they have on Facebook and Twitter," says Erin Houg, VP and digital director at Starcom. "This is not the place for a brand who wants to get a million followers and start a conversation with all of them. Pinterest is much more of an organic following. People will get in touch with your brand by the images you put out there. Pinterest offers a huge opportunity to hit on the emotion of people via a form of self expression that is so much richer and deeper than a status update or tweet. If you want a one-on-one conversation, head to Facebook or Twitter. With Pinterest, it's more about connecting over a shared interest that speaks to both parties."
Just don't speak too much.
