We asked senior digital marketers from Kraft, American Express, Major League Baseball, and more about the reasons they reject candidates. Don't make these common mistakes.
Mistake No. 1: Listing skills you don't excel in
We've all been there. It's late at night, and you're looking through your resume one more time before sending it to a contact at a great new company. What last minute edits will make or break your chances? We spoke with 11 senior digital marketers about mistakes they've seen. Some of their answers are important common-sense reminders; some of their answers surprised us. We begin with Paul Rhyu from Apollo Group and his advice to leave out skills you don't excel in.
Paul Rhyu is senior vice president of digital media and marketing operations at Apollo Group, where he oversees internet marketing on behalf of University of Phoenix and other Apollo entities. Prior to joining Apollo, Paul had an extensive career in strategy consulting and online marketing. He was a global partner at the strategy consulting firm, Monitor Group, where he led strategy engagements for global enterprises in the telecoms, consumer goods, and automotive industries across four continents.