Don't let important customer data slip through your fingers. Here's a new way companies are taking advantage of customer chatter in the social space.
Consumers are social. Facebook and Twitter alone hold a vast wealth of consumer opinions, but managing the data takes an increasing amount of effort. Or does it? Jeff Ragovin, chief strategy officer for the Salesforce Marketing Cloud (Ragovin is the former co-founder and CSO of Buddy Media -- SalesForce recently purchased Buddy Media), shares with us a new way companies are listening to their customers.
0:00 – The marketing cloud
1:32 – The "Social Maturity Curve"
2:05 – Has attribution matured?
2:52 – What listening trends look like
4:00 – Turning connections into customers
4:39 - Companies that are doing it right
5:28 - Developing brand loyalty is universal
Run time is 6:01
As Co-founder and Chief Strategy officer of Buddy Media, Jeff Ragovin has played a central role in guiding the company from a start-up into the largest enterprise social marketing suite in the world. Jeff has over a decade of experience building expansive brand relationships at major technology and marketing firms. ,Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing, cooking and talking about the weather. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media and can be found on twitter (@jeffragovin).