Word of mouth is the king maker in today's content playground. Here are two tips for getting audiences to share your articles and videos with their peers.
Getting your brand or agency noticed in today's cluttered digital spectrum is one of the biggest challenges marketers face. What if you could get your audience to market for you, and like it? Word of mouth marketing has exploded thanks to social media platforms, and consumers are sharing their favorite brands and services with each other at an exponential rate. BuzzFeed CRO Andy Wiedlin tells iMedia's Bethany Simpson ways you can get more social reach from your content.
Conversation highlights
0:00 -- Buzzfeed wants your content to go viral
0:26 -- Advice to help content go viral
0:50 -- Word of mouth marketing
1:09 -- Organic sharing
1:39 -- How humor can enrich a branded marketing campaign
2:19 -- The best way to use your digital spend
3:39 -- What comes next for Buzzfeed?
Run time is 3:54.
Andy Wiedlin is a respected internet veteran and responsible for leading BuzzFeed's revenue growth strategy and audience outreach. Prior to joining BuzzFeed, he was the SVP of Sales at Huffington Post where he pioneered the idea of social news, built a successful sales team, developed a market strategy, and defined social marketing products. Andy got his start in the social space in 2008 at MySpace as vice president of sales. From 2003 to 2008, Andy worked at Yahoo as vice president of the Northwest region. Previously he served as executive director at iVillage and vice president of sales at WeddingChannel.com. Before diving into online in 1999, Andy spent five years with AT&T International/Bell Labs. He spent 10 years working abroad, primarily in Japan and Australia. Andy has a master's degree in Pacific international affairs (with a focus on marketing and Japanese language) from the University of California, San Diego.
