These companies went beyond product marketing to make real-world changes -- like rewriting the Olympics rulebook! And the brand benefits were real. Learn more.
Can your brand help change the world? It's a question every brand marketer should ask. A great product is one thing, but a brand image capable of positively affecting society can take your brand from a simple product to a beloved partner. No matter what your company produces, there are creative and impactful ways the right campaign can improve your brand perception, while connecting with something bigger. MEplusYOU's Ian Wolfman joins iMedia's Bethany Simpson to discus three creative and powerful marketing campaigns specifically designed to outgrow themselves. From changing the Olympic rulebook to dealing with teen bullying, here's how these brands looked toward a greater good, while extending a powerful brand presence.
Conversation highlights
0:00 — Fun campaigns
0:21 — The value of authenticity
1:18 — The day social media changed the Olympics
1:55 — Beyond the games
2:37 — Going beyond the brand
2:55 — A creative campaign
3:30 — Why your brand should stand for something
Run time is 4:12
Ian Wolfman is the chief marketing officer for MEplusYOU and has an accomplished history in business development, management and marketing strategy. His first entrepreneurial venture dealing with online relationship marketing initiatives began in 1996, followed by over a decade of interactive marketing and entrepreneurial leadership with some of the world's most admired companies and brands. A pioneering, inspiring, strategic advisor, Ian Wolfman is well-known throughout the industry as a leader who ignites innovative marketing initiatives across many of the world's most accomplished brands. As the chief marketing officer for MEplusYOU, Ian leads the marketing, public relations and business development functions with prescient marketplace awareness. At MEplusYOU, Ian has cultivated and strengthened relationships with the agency's clients and industry luminaries -- including Procter & Gamble, The American Diabetes Association, Sharp, Samsung Mobile, Hasbro, The A&E Network, Omni Hotels, RadioShack, Pizza Hut, The Coca-Cola Company, 7-Eleven, Pfizer, and Johnson & Johnson.
