The ultimate digital marketing win is to create brand loyalists who advocate for you. But what metrics can gauge your progress? Here are some to consider.
The ultimate goal for any brand is to gain the loyalty of its most valued customers. Creating a consumer base that acts as advocates for your brand is the reward of fostering a strong dedicated audience. And it's much more impactful than anything a traditional media buy can produce. So why don't we all do it? It's hard. Is it enough to simply have a brand that is recognizable? Or are there other aspects you can be measuring directly? PrecisionDemand CEO Jon Mandel speaks with iMedia's Bethany Simpson about the key metrics you should be tracking to not only better understand your audience, but to engage them into the ranks of your valued brand loyalists.
Conversation highlights
0:00 — Brand recognition, or brand loyalty?
0:40 — What matters
1:05 — What do you aim or measure for?
1:30 — People don't go deep enough
2:00 — "Any time you know more about the customer, the better off you'll be."
3:00 — What's the biggest challenge?
3:45 — Predicting what your ROI is going to be
Run time is 4:46
Jon Mandel is a 30-year veteran of the advertising, media, investment, and communications industries, and was recently appointed chief executive officer of PrecisionDemand in January 2012. Jon is responsible for driving growth and accelerating the profitability of PrecisionDemand. Before joining PrecisionDemand, Jon served as the CEO at NielsenConnect, a subsidiary of The Nielsen Company. During his tenure there he created and developed new products integrating Nielsen ratings data with consumer behavior to create enriched business and targeting information
