We can't make videos go viral, but we can easily make them fail. Eliminate these problem areas from your video strategy to increase views and shares.
Video isn't a new thing anymore. The numbers guys have been analyzing what works and what doesn't, and they're finding important trends. Before you dive into your next video project, watch this short interview to find out the common mistakes that will depress views and shares. iMedia's Bethany Simpson speaks with Sharethrough CRO Mike Gaffney.
0:00 — What's working?
0:22 — Mistake No. 1
0:49 — Tip: native advertising
1:28 — Tip: target the right audience
1:50 — Tip: seed your campaigns in advance
2:29 — Mistake No. 2
Run time is 3:14
Mike Gaffney owns all revenue and publisher platform strategy for Sharethrough. He was most recently the CRO for Auditude, a video advertising platform acquired by Adobe in 2011. Mike was VP of sales at Right Media, the first digital advertising exchange that was acquired by Yahoo in 2007, where he served as the VP of its publisher network. His technology career began in enterprise software at Oracle and includes a seven-year tenure at Salesforce.com where he served as a VP and was its 20th employee.