Mistake No. 6: Overuse the term "digital"
If your experience is the right fit, great! But if it's not, adding "digital" won't help. Be business savvy in how you tell your story.
Josep Hernandez, senior director, communications planning, at Kraft Foods has 15 years of experience in strategic planning both digital and traditional from general advertising, to consumer research, to CRM, to digital and social with a rather media agnostic approach to problem solving.