Bob Garfield

11 mistakes to avoid on your digital marketing resume

Bethany Simpson
Industry Insider Posted on September 20, 2012
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Mistake No. 6: Overuse the term "digital"

If your experience is the right fit, great! But if it's not, adding "digital" won't help. Be business savvy in how you tell your story.

Josep Hernandez, senior director, communications planning, at Kraft Foods has 15 years of experience in strategic planning both digital and traditional from general advertising, to consumer research, to CRM, to digital and social with a rather media agnostic approach to problem solving.

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Comments

Carole Walker
Carole Walker September 28, 2012 at 9:29 PM

Change Mistake #10 to Being Dispassionate.

Editorial Team
Editorial Team September 20, 2012 at 7:07 PM

btw, if you're interested in digital marketing job advice, here are two more articles you might like:
10 deadly interview sins (http://www.imediaconnection.com/content/32462.asp) and How to avoid being overwhelmed by the digital job market (http://www.imediaconnection.com/content/32314.asp)

Omar Kattan
Omar Kattan September 20, 2012 at 6:09 PM

Thanks, yes a bit confusing, well to me at least. Great site btw, glad to have found it. Keep up the brilliant work!

Editorial Team
Editorial Team September 20, 2012 at 6:01 PM

Great comment, Omar. We also love soundbite 10. And title 11 is kind of a double negative: The mistake is to not be passionate! Maybe better to say "Mistake No. 10: Not being passionate" :)

Omar Kattan
Omar Kattan September 20, 2012 at 5:48 PM

Fantastic! Mistake No. 10: "Ignore storytelling and ROI" is spot on. Also, the title of No. 11 can't be right. "Don't be passionate"? The guy in the video is saying be passionate.