It looks like there are currently two views around the value of Facebook -- Wall Street's view and the view of marketers actually using Facebook to promote their businesses.
I'm not a stock analyst, and can't over-shout Jim Cramer anyway, so I'll leave that part to the stock analysts. But I am a marketer and I've spent a lot of time recently assessing brand activity on Facebook by analyzing both specific brands and larger groups of pages within similar categories.
I recently published a top line of this analysis (see Chart A, below), and will now take a more in-depth look at some of the findings and what it says about the general trends from some of the largest brands on Facebook.
Chart A: Facebook Page Averages
Q2 2012 data is for activity from April through June of this year.