As agencies and marketers suit up to compete and thrive well into the future, how we execute and measure our messaging in social environments has become increasingly vital. The question of the right systems and investments is always top of mind.
In our deeply socialized, cross-platform, consumer-driven environment, social media marketing and listening tools have become a mandatory part of this suite. We must have -- or have access to -- the right technology for consumer research and insights, social campaign management and optimization, planning and buying, measurement and analysis, financial administration, and more. All of this is no longer a nice-to-have, but rather a must-have.
However, with this broad set of needs, the list of options for servicing it is obviously no longer a short one. It spans the categories of listening, campaign management, execution, and optimization. Socially focused solutions companies emerge seemingly daily to help agencies and marketers better manage their social media and marketing needs. So how do we decide which tools have real value? That's what this article will explore. And better yet, it will name some names.
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Yeah not so sure about the title - the smart company part. Some good ones in here but when some of these are $1000 a month - not so much as smart as expensive. Checkout Sprout Social as an all rounder that is perfectly suited for the small agency (and large I betting) that won't cost the earth.
What a load of nonsense - calling out the names of your favorite vendors and calling it an article. Spare me
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed