Bob Garfield

How to predict the future of digital marketing

In every industry there's a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention?

If you want to know where the future of the industry is going, look no further than the technology providers that are getting consumers hooked on new cool innovations. Siri is now our personal assistant, we're addicted to Google for information, maps, and more, and we're even starting to use our cars as connected devices. Culture is changing as a result of technology, and your understanding of how tech giants are sculpting the future is critical to understanding how to create relevant marketing campaigns. Digital marketing legend Shelly Palmer speaks to iMedia about the the changing technology landscape, and the future of the industry.

Conversation highlights
0:00 — The most interesting companies at the Digital Collective
0:20 — Are tech giants getting too much attention
1:16 — A message for undervalued companies
2:00 — Predicting the future of digital marketing
2:50 — Why we will live in a very different culture
Run time is 2:48

This interview was filmed at the Digital Collective "Back to School" event. Senior digital marketers visited companies including Twitter, Google, Facebook, YouTube, and IDEO, and participated in high-level discussions about finance, technology, and digital marketing trends.

Shelly Palmer is a consultant and the host of MediaBytes a daily show featuring news you can use about technology, media & entertainment and Managing Director of Advanced Media Ventures Group LLC. He invented Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). His professional vitae includes years of experience in television production and musical composition. He created and produced HotPop, a teen lifestyle and music show airing on Starz/Encore's WAM! A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP's) 12th Annual Film and Television Music Award for ABC's hit series Spin City. He was also recognized the following season in the category of "Most Performed Television Themes." Palmer's music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the "real" cat singing the classic "Meow, Meow, Meow, Meow." He is a weekly columnist for the Jack Myers Report, The Huffington Post and a technology commentator for Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything. For more information, visit