The 6 most important social media analytics

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In order to promote your brand and build a vibrant online community, you have a branded Facebook page, Twitter page, YouTube channel, Pinterest profile, StumbleUpon, and blog. You post content and photos several days per week, use hashtags, make videos, and engage with followers. Now it's time to figure out if it's all working.

The world of analytics can be overwhelming, especially if it isn't your everyday wheelhouse. And, with all of the statistics available, it can be difficult to distill what is most important and useful. It can also be out of budget for many businesses to employ an expert or any of the robust reporting tools that are available.

The 6 most important social media analytics

There are a lot of elements of social media that many find vague when it comes to applying it to ROI. Some of this is simply because the inherent nature of social media is intuitive and reactive, and it is always going to be a challenge to quantify an organic success with an equation. It is tremendously difficult to predict what people will like, but, learning as we go with our fan base, there are insights that will give you a better idea of the type of fans you have and what appeals to them.

To get a handle on what's working within social initiatives, there are six metrics that will help you the most. Here they are.



Seth Kean
Seth Kean October 11, 2012 at 3:00 PM

Ettinger is the man.

Nick Stamoulis
Nick Stamoulis October 10, 2012 at 1:35 PM

While it's hard to measure your relationship with your advocates, you can get a good sense of when there is a lot of buzz about your brand. Having those back and forths with your connections can definitely drive a lot of the other metrics you mentioned.

Lucy Tyerman
Lucy Tyerman October 10, 2012 at 9:26 AM

I was very drawn into this article. Makes some great points, there is also Klout score, Peer Index and Cred to measure the influence of your brands fans.

I also noticed that Sentiment Metrics do not feature in your short list of social media monitoring tools. If you, or anyone else, would like a free demo or trial of our software which has been awarded for ease of use and ease of deployment in the enterprise, please do not hesitate to follow us on Twitter @smetrics or contact us and one of our accounts team will be more than happy to help.



Andrew Ettinger
Andrew Ettinger October 10, 2012 at 12:08 AM

Great article!