In order to promote your brand and build a vibrant online community, you have a branded Facebook page, Twitter page, YouTube channel, Pinterest profile, StumbleUpon, and blog. You post content and photos several days per week, use hashtags, make videos, and engage with followers. Now it's time to figure out if it's all working.
The world of analytics can be overwhelming, especially if it isn't your everyday wheelhouse. And, with all of the statistics available, it can be difficult to distill what is most important and useful. It can also be out of budget for many businesses to employ an expert or any of the robust reporting tools that are available.
There are a lot of elements of social media that many find vague when it comes to applying it to ROI. Some of this is simply because the inherent nature of social media is intuitive and reactive, and it is always going to be a challenge to quantify an organic success with an equation. It is tremendously difficult to predict what people will like, but, learning as we go with our fan base, there are insights that will give you a better idea of the type of fans you have and what appeals to them.
To get a handle on what's working within social initiatives, there are six metrics that will help you the most. Here they are.