If you don't know what an infographic is by now, you really need to update your Facebook profile. Throughout 2012 (at least), infographics have been a popular fixture online, especially on social networks, where brands, publishers, and everyday folks post them like they're going out of style.
But, they're not going out of style -- not yet anyway.
Part of what makes infographics so popular -- and powerful -- is that they leverage two things that the web does especially well. On the one hand, infographics are incredibly visual, which is great because the web is an increasingly graphic-heavy visual medium. But infographics also play to -- and off of -- our love for big data. The web, after all, is swimming in data, and infographics are probably the best way to turn that data into a meaningful message or story.
But building a great infographic isn't as simple as data + picture. There's an art to creating great infographics, which is why I asked several industry leaders to share their best advice for creating great branded infographics.