You nailed the messaging and the execution, so why didn't your campaign get the results you wanted? Here are some potential reasons.
It was a good campaign, it was a bad campaign. It was the age of wisdom, it was the age of foolishness. If Charles Dickens was a digital marketer, that's what he would be writing about today's agencies. Executing a branded messaging campaign is hard enough, but adding the subtleties and elements to make it truly effective and memorable is even harder. These elements can often make or break the success of an agency's efforts. How do you create a funny and creative campaign without losing your message? What are some companies that have done this well? And what are the traits of a pioneering agency that fosters genuine innovation? Join iMedia's Bethany Simpson as she speaks with Rey Interactive CEO AJ Vernet about what your brand campaign is missing and the examples you should look toward to be a truly innovative agency.
Conversation highlights
0:44 — Two amazing campaigns
1:14 — What's your ideal campaign?
1:57 — The potential of the cloud
2:14 — A spooky Halloween campaign
3:19 — Key advice for digital marketers
3:45 — A company doing things right
Run time is 4:24
AJ Vernet moved into creative and rich media where he launched sales in the Western U.S. as the director of sales for Klipmart Corporation, the No. 1 provider of online video delivery and management services for agencies, advertisers, and publishers. Vernet was instrumental in the growth and development of Klipmart. Following Klipmart acquisition by DoubleClick, Vernet became founder of RedLever, a branded entertainment video platform that was purchased by Adconion Media Group in 2008. In 2008, he rejoined his old team from Klipmart at Digital Broadcasting Group as SVP of sales and was instrumental in sales and business development of a company that went from $1 million in annual sales to $40 million in sales in 2011. Vernet has also been responsible for the incubation of numerous websites - most notably, Sharkle, Republic Project, and Vitrue.com, both of which were voted CNN top 25 hottest online companies to watch. An early investor and founder of Rey Interactive, Vernet now advises it as CEO as it is growing out revenues, technology, and database efficiency.
