For 10 years, designers and business strategists have created desktop websites by following certain fundamental best practices. Many of these guidelines are perfect for a keyboard-and-mouse monitor, but they fall flat when applied to the touch-based and mobile web. In the mobile space, data is consumed across multiple screens, in a fragmented device environment, by distracted users. Therefore, when designing for mobile, it is important to sit back and assess all of the rules that used to be taken for granted.
These outdated best practices live all across the design spectrum, and unyielding adherence to them will lead to stagnant, uninspiring digital experiences that fail to engage and convert users.
Here are the rules you need to be breaking.