Mobile strategy isn't guesswork anymore; we know a lot of the reasons people don't engage. Here are the mistakes that will cause users to ignore your app.
Does your app bridge the digital and physical experience? If your application is simply marketing your brand, service, or product, you're missing a huge opportunity to gain long term loyalists. And worse, it's probably not even getting used. Providing a contextually relevant experience to consumers at the right time and place is key to meaningful application engagement. And tapping into users' everyday behaviors gives you a valuable entry point for repeated app usage. Starwood Hotels has created an excellent example of how the right app experience can sell your brand and harness customer usage habits at the same time. Join iMedia's Bethany Simpson as she speaks with Starwood's Chloe Hampton about how you may be only scratching the surface of your branded application potential.
Conversation highlights
0:00 — Giving an app features your users need
0:45 — Translating consumer behaviors into app functionality
1:09 — Incentivizing your mobile experience
2:00 — Important user behaviors
2:50 — Surprising lessons
3:37 — A mobile strategy doesn't always mean having an app
Run time is 4:15
Chloe Hampton is the Associate Director of Mobile Strategy at Starwood Hotels & Resorts. She facilitates Global mobile strategy and field marketing initiatives.
