With social media eating up an increasingly larger chunk of brands' communications strategies these days, it's easy for marketers to find themselves lost in the day-to-day planning and execution of messaging through all the various channels. What started as a seemingly menial task -- planning a brand's tweets for the week -- has now expanded to crafting Facebook posts and managing Pinterest boards, Instagram uploads, and Google+ interactions. Suddenly, what started as a seemingly simple task has become an unwieldy time-suck. And even those brands that are lucky enough to have dedicated social media managers are finding that the potential channels of interest are proliferating faster than the personnel allotment to manage those channels.
Since social media managers now have to do more with either the same or fewer resources, they have to create efficiencies in their current processes. Here are some simple ways to do so that you might not have considered. Streamlining your processes in this way will free you up to do more of what really matters in social media -- respond and engage.
Some of the following examples might seem obvious at first, but don't knock 'em until you've tried 'em. Simple tools (like calendars) tend to create an outward ripple of efficiencies. Have you discovered a creative solution to an efficiency problem? Please share in the comments below. The following ideas are ones I have personally used and tested.
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Nice article Drew. My team and I are obsessed with Basecamp! I am also a huge advocate of HootSuite. These two management tools have definitely made our lives here at GO easier.
I think getting your team involved is a good idea, provided you act at the gatekeeper. One rouge Tweet from an employee can spark a social media frenzy. Definitely let people contribute to the conversation but don't forget to keep an eye on things.
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