Bob Garfield

Why ignoring mobile shopping could kill your brand

If mobile shoppers don't like a brand experience, they move on. This isn't an area you can afford to mess up.

With two-thirds of smartphone users and four out of 10 tablet users engaging in shopping activity on their devices, it's clear that mobile brand consumption is in full force. And brands are seeing huge gains and losses depending on their mobile shopping presence. Is your brand ready? If you don't keep up with what shopping technologies consumers are using, you'll get left behind. And with the introduction of new, more affordable mid-sized tablets, consumer shopping on mobile is only going to get bigger. comScore Marketing's Hans Fredericks gives us detailed insight into the data you need to know to be a player in the mobile shopping landscape, as well as critical trends to keep an eye on in 2013.

Conversation highlights
0:00 — This year's most important mobile growth numbers
0:56 — Will smartphone retail integration hit it big?
1:48 — Will consumers shop on new mid-sized tablets?
2:15 — Technologies are consumers actually using
3:33 — Here's what will be big this time next year
Run time is 3:59

Hans Fredericks, vice president comScore Marketing Solutions, is responsible for building comScore’s business relationships with wireless carriers and other strategic partners. Previously, Hans was at Telephia and then by acquisition at Nielsen, where he also managed strategic partner relationships and led the development of a variety of mobile media measurement products and services. Before then, Hans helped start and led business development for Telespree Communications, an automated wireless account management solution provider. Hans is a 17 year wireless industry veteran having previously also held senior product development, marketing and business development roles at large carriers and wireless software and consulting companies. Hans holds an M.B.A. in Finance from the Wharton School and a B.A. in Economics from Stanford University.