With the launch of social networks like Instagram and Pinterest -- and, of course, Facebook's dive into Timeline -- social is transforming into a visual world. It's becoming increasingly important to show instead of tell. Show your audience that cheeseburger that's on special this week. Show your fans that picture of your gorgeous car driving off into the sunset.
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Some brands are using Instagram as a way to reach specific demographics within their audiences, to showcase their creative sides, or to humanize their brands. Others are using it without moderation or maintenance, to cross-promote or advertise their content from platform to platform, or in an entirely unengaging way.
Let's take a look at some of the best and the worst brands on Instagram. Consider this your checklist of what to do -- and what not to do -- on the platform.