Unnecessary meetings, tight turnarounds, and multiple revisions are all on the "not cool" list of things to request of bloggers. Most bloggers don't make a living blogging -- only the very talented and lucky ones do. Since blogs are usually passion (aka, "side") projects, and you are probably not paying them, cut 'em some slack.
For all you know, the genius behind Dwayne Johnson Central has to pick up his kids from Taekwondo practice before he can post your exclusive behind-the-scenes pics from Dwayne's latest project, "Drivin' & Cryin' 2: Wheels Unleashed."
Above all, just remember that the blogger, ultimately, is offering you access to his audience. An audience that he potentially spent thousands of hours building. If he ever seems standoffish about mentioning something that you consider important, just remember that it could be because of his intimate understanding of his audience. A poorly chosen word could have an effect that you didn't intend. So do your best to defer to the experts (the bloggers) when appropriate.
Extra embarrassing: Giving a hard deadline. It's OK to have a cutoff date. But be flexible, whenever possible.
Not a People Connection member?
" Following up with a blogger to tell him how much you disliked the review -- because your complaint is probably going to end up on the blog."Although they do make great reading for the rest of us! Nothing is truly private communication, so be careful to watch every word in every email or message you send--you never know where it might end up.
Full Summit Calendar | Request Invite
1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013