Brands are expected to have opinions on social media. After all, that's the whole point, right? To humanize your brand and show that it has its own personality?
That said, brands are not people, and they shouldn't behave like them. That means that some of the contentious things that people discuss with their networks on social media -- the topics that end up sparking the most heated conversations -- aren't the ones that brands should be adding their two cents on. And they certainly shouldn't be making clever little quips about serious matters.
Sometimes it's hard for a social media manager to resist capitalizing on the latest trending topic. But brands don't have to -- and frankly shouldn't -- weigh in on every big news item of the day. In many cases, they're just inviting a wave of unfriending and backlash when they tackle certain topics.
Here are the topics that social media managers should avoid if they want to avoid high blood pressure. You'd think some of these would be obvious. But apparently they're not.