The Digital Dispatch: JiWire, Mediasmith, and IAB

Acquity Group announced that Rob Milstead has joined as VP and territory lead of the company's newly opened Atlanta office. 

C.A.S.T. announced its native ad platform which lets online publishers benefit from the growing interest in native advertising.

Datamyne and WebPort Global announced an agreement to add Datamyne's trade data-based information about companies and their import-export activities to the resources provided to WebPort Global market members.

Digital Net Agency (DNA) announced its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and social media. As part of the acquisition, Plaid Skirt Marketing's president Skip Graham will join the company as chief strategy officer.

The Digital Dispatch: JiWire, Mediasmith, and IAB

DWA Media announced two new senior hires in its San Francisco office, with Bob Ray appointed as the agency's new president Americas, and Bryan Noguchi taking the role of VP, media director for North America.

Evolve Media Corp. announced that CraveOnline Media, its male lifestyle publishing group, acquired new publishing assets making it the largest male lifestyle publisher online.

Extreme Reach announced that Chip Scully has joined the company as VP of online video advertising.

Gage, a Minneapolis-based digital marketing firm, and LaBreche, a Minneapolis-based unified marketing agency, announced they will join forces to expand marketing and communications services for clients.

Horizon Media and AdColony released the results of a new Nielsen Cross-Platform Video Ad Effectiveness Study (fielded in May 2012), which measured the brand and ad effectiveness of the CPG company's recent mobile video campaign.

IAB and Winterberry Group released "The Data Management Platform: Foundation for Right-Time Consumer Engagement," a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management, and deployment.

IndexPlatform, a global sell-side platform by Casale Media, released a report which found significant growth in real-time bidding (RTB) activity on its platform.

JiWire announced that it has appointed Michael Fordyce as the company's new CEO and member of the board of directors.

Krux announced the selection of the Krux data management platform to power GateHouse's audience data strategy.

Marketing Management Analytics (MMA) hired Paul Straub as SVP of analytics and Tom Stroud as VP, strategic accounts.

Martini Media announced several new hires, most notably Gagan Saksena as chief technology officer and Scott Graham as VP of Eastern sales, both new positions for the company.

MediaCom announced five new business wins in Australia.

Mediasmith announced the promotion of John Cate to president to expand his leadership role within the agency.

Mixpo, the Seattle Cancer Care Alliance (SCCA), and MaxPoint Interactive announced the results from their recently launched multi-media campaign to raise awareness of SCCA's mission and accomplishments.

Nimble unveiled an app marketplace and an API to access Nimble contacts to host third party products.

PK4 Media hired Yohan Chang as business development manager, responsible for securing new content creator and publisher partnerships.

Synaptic Digital, recently acquired by Definition 6, announced that its London office has officially rebranded as Definition 6.

The Jordan, Edmiston Group, Inc. (JEGI) announced that Chris Calton joined the firm as managing director.

Tribal Fusion appointed Rob Deichert as its first global general manager.

TruEffect appointed Joyce Goh to the role of director of ad operations.

Tynt disclosed research across thousands of web publishers. Among other findings, the data revealed that copy-and-paste is the most prevalent method by which users share text, images, and URLs across the web.

VINDICO announced the company is expanding its longtime partnership with VivaKi, a division of Publicis Groupe.

VivaKi announced a partnership with The Echo System and Voxsup.

Zumobi announced a unique mobile ad collaboration with Ram Truck, that targets consumers based on interest and hobbies rather than your typical shiny car campaign.

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

"Multimedia distribution as a global business art" image via Shutterstock.

 

Comments