What happens to investor and consumer expectations when hype outstrips reality? Here are the learnings we need to apply, and the opportunities we'll see in next year's market.
Mixed financial results for major names like Facebook, Groupon, and Zynga make us ask the question: are the models wrong or did we expect too much from them? iMedia's Bethany Simpson asks Jeff Crowe, general partner at Norwest Venture Partners, about the hype cycle and its impact on the social and digital retail spectrum. How does industry hype play a key role in how your company plans for next year? And what are investors looking for as they place bets for the year ahead?
0:00 — Expectations getting ahead of the models
0:30 — The hype-cycle
1:00 — Facebook's future in the ad space
1:25 — Investors looking to video
1:50 — Investors' hard look at consumer companies
2:30 — 2013 will be the year of online video
Run time is 2:50
Jeff Crowe joined Norwest Venture Partners in 2004 and focuses on investments in software, Internet, and consumer arenas. He currently serves on the boards of AdMeld, deCarta, Kudzu Interactive, Lending Club, Nano-Tex, Turn and Whale Shark Media, and he is involved with portfolio companies myYearbook and Sojern.