Campaign: "Galaxy S III"The Korean electronics giant has been ubiquitous in video this year. Its biggest campaign has been "Galaxy S III," which includes multiple creatives. In perhaps its biggest coup of the year, Samsung released the creative "The Next Big Thing Is Already Here" just days after the iPhone 5 launch. Featuring Apple fans waiting in line for the iPhone 5 while pining over features the Galaxy S III already has, Samsung's clever campaign dominated Apple's launch efforts. In all, "Galaxy S III" has driven more than 70 million video views.
Creative agency: 72andSunny Los Angeles
2012 True Reach views: 70,299,930
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The 9 fastest ways to piss off online shoppers
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The worst deals in digital advertising
5 The state of brands on Instagram