Campaign: "Galaxy S III"The Korean electronics giant has been ubiquitous in video this year. Its biggest campaign has been "Galaxy S III," which includes multiple creatives. In perhaps its biggest coup of the year, Samsung released the creative "The Next Big Thing Is Already Here" just days after the iPhone 5 launch. Featuring Apple fans waiting in line for the iPhone 5 while pining over features the Galaxy S III already has, Samsung's clever campaign dominated Apple's launch efforts. In all, "Galaxy S III" has driven more than 70 million video views.
Creative agency: 72andSunny Los Angeles
2012 True Reach views: 70,299,930
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1 The 5 types of terrible networkers
2 The top 4 consumer trends you need to know
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The best social media campaigns of 2013
5 5 brands that were forced to apologize