Bob Garfield

3 unexpected mobile tips

Eighty-five percent of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some ideas.

For Jaguar Land Rover customers, mobile is a major part of the sales journey. And the company wants to be there at every step, from when the customer first dreams about a vehicle, through when they evaluate, consider, and ultimately purchase. iMedia's Bethany Simpson spoke with Kimberly Kyaw, Jaguar Land Rover's digital marketing and social media manager, about how the company is planning around the mobile sales funnel. Kim says the company is working to provide entertainment, education, or true utility at just the right moments.

Conversation highlights
0:00 — 85% of Jaguar Land Rover customers use mobile in the purchase process
0:40 — "Bid by distance"
1:00 — Measuring intent, not just location
1:30 — Tips for creating a meaningful, relevant experience
2:00 — New ways the company will reach customers in 2013
Run time is 2:30

Kimberly Kyaw is Digital Marketing & Social Media Manager for Jaguar Land Rover North America. She is responsible for the company’s digital communications including creative, media, social media, website, mobile and email.