Eighty-five percent of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some ideas.
For Jaguar Land Rover customers, mobile is a major part of the sales journey. And the company wants to be there at every step, from when the customer first dreams about a vehicle, through when they evaluate, consider, and ultimately purchase. iMedia's Bethany Simpson spoke with Kimberly Kyaw, Jaguar Land Rover's digital marketing and social media manager, about how the company is planning around the mobile sales funnel. Kim says the company is working to provide entertainment, education, or true utility at just the right moments.
Conversation highlights0:00 — 85% of Jaguar Land Rover customers use mobile in the purchase process0:40 — "Bid by distance"1:00 — Measuring intent, not just location1:30 — Tips for creating a meaningful, relevant experience2:00 — New ways the company will reach customers in 2013Run time is 2:30
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