The Digital Dispatch: Adap.tv, Celtra, and Love Football

1&1 Internet has partnered with Affiliate Window to launch its U.S. and Canadian affiliate program.

Adap.tv issued its semi-annual "State of the Industry" report, providing a barometer on the growth of the online video advertising industry.

AdSafe Media announced that it has rebranded as Integral Ad Science.

AgencyNet and Ari Merkin joined forces to launch the new brand and digital innovation agency, TEN.

The Digital Dispatch: Adap.tv, Celtra, and Love Football

BusinessNext Social announced the results of a study showing that only one in five CMOs on the Fortune 100 list are active participants in public social networks.

Celtra released the first version of its Javascript Creative API for its AdCreator mobile rich media advertising platform.

Chango announced that it secured $12 million in funding and launched Programmatic Site Retargeting.

Core Audience partnered with data firms Datonics and IXI Services, a division of Equifax, to integrate valuable data sets into its technology platform, providing its clients with more robust audience insights.

IAB and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual "Mobile Shoppers" study. IAB also released "Site Tagging Best Practices," to help alleviate industry-wide complexities.

Insight Strategy Group promoted Slaine Jenkins to research manager and Amalia Branaa to senior designer.

Jun Group released new data reinforcing incentivized video ads' effectiveness over pre-roll ads.

Komli Media signed an exclusive partnership agreement with Twitter that will help expand the availability of Twitter's Promoted Products suite of advertising products to marketers in Southeast Asia including Singapore, Malaysia, Indonesia, Thailand, and the Philippines.

Love Football and Grassroot Soccer (GRS), an international charity that uses the power of soccer in the fight against AIDS, announced a partnership that will promote awareness and support of GRS's educational programs in Africa via the Love Football channel.

mBlox announced the appointment of Thomas M. (Tom) Cotney, Jr. as chief executive officer.

Metia announced the appointment of Andrew Martin as president and the promotion of J. Paul Anderson to regional vice president.

OEMPCWorld.com partnered with Google Analytics, E-Nor, and ShufflePoint in a technology beta project to save both time and money across advertising platforms.

OHK Labs announced the availability of its Sports Pick'Em white labeled version of its game to brands and media sites.

Radar Research and BlueKai released a study showing 40 percent of the brands surveyed currently use a DMP and an additional 30 percent are expected to implement the platform next year.

Spectrio announced a wide-ranging partnership with Wovenmedia to deploy video networks in hundreds of U.S. locations.

True Action was named a "Strong Performer" in Forrester Research Inc.'s recently published report, "The Forrester Wave™: Customer Engagement Agencies, Q4 2012."

Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to chloe@imediaconnection.com.

"Multimedia distribution as a global business art" image via Shutterstock.

 

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