Death of the QR code
The QR code has struggled for years to gain adoption. It's a simple idea: QR codes gave us the ability to quickly get to detailed information by simply scanning a graphic. Great concept -- but a horrible experience for a variety of reasons.
First, code scanning isn't native on many devices. You have to download a special app, pull it up, and scan the image (assuming you're using a standard code). Then, you'll get a link to the desired information. For most of us, it's often a lot easier to type -- particularly for the text generation that can type faster with their thumbs than most of the secretarial staff on "Mad Men."
Second, marketers have, for the most part, fallen short on their implementation of QR codes. For those of you who have tried to scan a bar code, how many times are you brought to a home page, a non-mobile page, or a page that had the same info you just read when you scanned? Where's the benefit in that experience? So, unless code scanning becomes native in new devices and marketers start really using them for the intended purpose, QR codes will be going the way of Betamax.