2012 was a good year for social media. With more than 1 billion active monthly users on Facebook, more than 175 million tweets per day, more than 104 million visits per month to Pinterest, and more than 4 billion hours of video watched on YouTube each month, social media is exploding. Well, really, it has exploded.
All of these platforms have launched specific opportunities for brands to engage: Facebook brand pages, Twitter verified accounts and promoted campaigns, Pinterest's newly launched business accounts, and YouTube's brand channels.
Of course, just because the opportunity exists doesn't mean that all brands use these platforms to their full potential. However, there have been a select few who have blown it out of the park this past year.
Here's a rundown of what I consider the best social media campaigns of 2012. What would you add to the list?
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All interesting creative ideas and executions for the most part. But what I'd like to know is did these efforts increase their brand awareness? or the number of loyalists/followers/pinterest members or facebook group members? Or affect sales in any way? I had never actually heard of any of these with the exception of Nike's and I am a member of all of the social networks and platforms on which these ran.It'd be great to have some actual statistics.
Love these, especially Honda, which leveraged a great tactical insight, and also Grey Poupon with a creative one. Sephora on the other hand must have generated tons of fake fans by giving away prizes with such mass appeal - I would have advised something more relevant to its customers.
I like Dollar Shave Club's video and America's Got Talent YouTube submissions. Both campaigns are viral.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 6 steps for getting your brand into their heads
5 The 5 types of terrible networkers