"America's Got Talent" YouTube submissions
Thanks to Jackie Evancho's YouTube entry to "America's Got Talent," the show wanted to enable people to audition for the show on YouTube for real. Here's how the campaign was implemented:
Users can now submit their video entries through the show's mobile app, YouTube channel, NBC page, or Facebook page. They are then judged and deemed worthy (or not) to compete live on the show.
Why this is one of the best social media campaigns of 2012:
This campaign crosses online and offline participation in a way that makes sense. Videos are highly shareable, and when users see videos, they begin to build relationships with the subject of the video and might be more likely to follow along on the television show. Furthermore, opening up entries to all Americans (who have a YouTube account or a way to share videos) ensures that the show is authentic and gives everyone a chance to compete.
Lauren Friedman is manager of community engagement at Adobe Systems.
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