What happened when Dodge partnered with The Onion to create a zany new video feature? We asked YouTube's director of content partnerships for her favorite brand ideas. Don't miss!
We know YouTube can be a treasure trove of value for brands. But sometimes you have to think outside the box to get viewers' attention. Here are some creative ideas to get us started. iMedia's Bethany Simpson spoke with Laura Lee, YouTube's director of content partnerships, about the creative phenomenon that is branded web video.
Conversation highlights0:00 — Advice for integrating YouTube content into a media plan0:40 — Dodge partners with The Onion1:15 — Gillette's "The Best a Fan Can Get" campaign and RedBull2:00 — Experiment and work outside the box2:40 — A creative phenomenon3:45 — Interactions and conversionsRun time is 4:54
Laura Lee joined YouTube in 2007 and is based out of New York. She leads YouTube’s Entertainment East team focusing on broadcasters, cable networks, film studios, aggregators, digital media, and original programming partnerships for the East Coast and Canada. While at YouTube, she has cultivated numerous relationships with partners such as NBCUniversal, Discovery Networks, Lionsgate, Sony Pictures, CBS, and AETN among others, and led the launch of YouTube’s Rentals product (VOD).
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