Jim Nichols is vice president of marketing at Mediaplex.
On Twitter? Follow iMedia Connection at @iMediaTweet.
"Magenta Speech Marks" cover image via Shutterstock.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The most meaningless (and hilarious) job titles on LinkedIn
2 11 innovative movie marketing campaigns
3 Top 10 hottest marketing trends of 2016
4 4 new rules of food marketing
5 3 impressive email companies you need to follow in 2016