Jim Nichols is vice president of marketing at Mediaplex.
On Twitter? Follow iMedia Connection at @iMediaTweet.
"Magenta Speech Marks" cover image via Shutterstock.
Not a People Connection member?
Full Summit Calendar | Request Invite
1 The hottest marketing jobs for 2015
2 The 10 most innovative emails of 2014
3 The 10 best user-generated campaigns of 2014
4 The best social media campaigns of 2014
5 The most meaningless (and hilarious) job titles on LinkedIn