How Google's Panda and Penguin are affecting your site's rankings

  • 6 of 6
  • next
  • View as single page

Post-Penguin best practices

Now that you're out of penalty and back on track, how do you make certain this doesn't happen again? For starters, remember the "3 Cs" and frame the Webmaster Guidelines (and keep it nearby). From there, maintain a laser focus on creating a compelling user experience (aka good web design). Secondarily, only create compelling, unique, and timely content, especially multimedia (images, audio, and video). Lastly, don't forget social media signals are only increasing in importance; ensure your social media marketing efforts are truly integrated into your website and SEO strategy.


So maybe you cut a few corners with your SEO initiatives and paid the ultimate price. At least you've been able to identify and address the issues in order to get back into Google's good graces. Most importantly, you have a pretty good idea what Google likes and how to give them more of it moving forward. A year from now, Panda and Penguin will simply be two animals you get to admire at the zoo, not fear on the web.

Kent Lewis is president and founder of Anvil Media, a search engine marketing agency based in Portland, Ore.

On Twitter? Follow Lewis at @kentjlewis. Follow iMedia Connection at @iMediaTweet.

"Set of panda bears 2," "Penguins couple in love," "Detail infographic vector," images via Shutterstock.




baochi nguyen
baochi nguyen December 31, 2012 at 2:59 AM

Thank you, Kent. Excellent article. I learned so much. And yet, there seems so much more to learn. :)


Nick Stamoulis
Nick Stamoulis December 18, 2012 at 2:34 PM

My thought with regards to Penguin is to treat it like a seesaw. You want to slowly lower the bad links size and raise the good. I saw slowly because if it move too quickly you might accidentally remove links that were actually working in your favor. And if you don't replace the links you remove you end up with a much smaller link profile, which might not be strong enough to pull you out of the penalty.

Maria Dykstra
Maria Dykstra December 18, 2012 at 3:02 AM

Love the practicality of your advice. A number of websites still follow the same SEO practices of 5 years ago, good info for smaller businesses.