Post-Penguin best practices
Now that you're out of penalty and back on track, how do you make certain this doesn't happen again? For starters, remember the "3 Cs" and frame the Webmaster Guidelines (and keep it nearby). From there, maintain a laser focus on creating a compelling user experience (aka good web design). Secondarily, only create compelling, unique, and timely content, especially multimedia (images, audio, and video). Lastly, don't forget social media signals are only increasing in importance; ensure your social media marketing efforts are truly integrated into your website and SEO strategy.
So maybe you cut a few corners with your SEO initiatives and paid the ultimate price. At least you've been able to identify and address the issues in order to get back into Google's good graces. Most importantly, you have a pretty good idea what Google likes and how to give them more of it moving forward. A year from now, Panda and Penguin will simply be two animals you get to admire at the zoo, not fear on the web.
Kent Lewis is president and founder of Anvil Media, a search engine marketing agency based in Portland, Ore.
On Twitter? Follow Lewis at @kentjlewis. Follow iMedia Connection at @iMediaTweet.
"Set of panda bears 2," "Penguins couple in love," "Detail infographic vector," images via Shutterstock.