Bob Garfield

The 12 worst things that could happen to marketers in 2013

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What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!

Worst thing No. 1: Exhaustion from complexity

John Montgomery, COO of GroupM Interaction North America, says that if we fail to partner well in 2013, complexities will overwhelm us and the industry will be on the road to disaster.

John Montgomery joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. In 2004, Montgomery moved to New York to lead mOne in North America, the interactive media practice for MindShare and Ogilvy and was subsequently appointed as global CEO of MindShare Interaction in 2006. He was appointed as COO of GroupM Interaction for North America in 2008. As part of his portfolio, Montgomery leads GroupM's privacy and data strategy for digital and works closely with industry bodies that help set policy in these areas.

 

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