Bob Garfield

The 12 worst things that could happen to marketers in 2013

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Worst thing No. 2: Superficial metrics

John Bohan, the founder of Socialtyze, says that if the digital marketing industry relies on cosmetic and perfunctory metrics to measure the ROI of digital investments, it will be the worst move agencies can make in 2013. In this clip, he also explains what the meaningful metrics are.

John Bohan is the founder of Socialtyze.

 

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