Bob Garfield

The 12 worst things that could happen to marketers in 2013

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Worst thing No. 3: We're not innovative enough

It's no surprise that the bigger an agency gets, the more likely its employees are to get stuck in a streamlined mode of operation. As Rick Parkhill, chairman of Poptent Media, explains, companies big and small need to maintain a focus on innovation if they want to thrive in 2013.

Rick Parkhill is the founder and chairman of Poptent. The business concept for Poptent was a result of his many years in the interactive media world and watching his son grow up shooting, editing, and producing homemade music videos. Parkhill recognized early on that advertisers would have an increasing need for video content and that there was an ever-deepening pool of capable creative talent that was developing outside of agency walls.

 

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