Peter Matthews, OMD's group director of digital, says we need to listen to the consumer in 2013 about issues like privacy concerns and educate them about good options. Not doing so, he explains, will bring down the hatchet of do-not-track for an issue that requires a scalpel.
Peter Matthews is a digital marketing and media professional with more than 18 years of experience building brands and driving acquisition. He is a seasoned analyst and negotiator with a broad range of category experience, including consumer healthcare, CPG, finance, retail, and travel.
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1 The 9 fastest ways to piss off online shoppers
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 The worst deals in digital advertising
5 The state of brands on Instagram