Peter Matthews, OMD's group director of digital, says we need to listen to the consumer in 2013 about issues like privacy concerns and educate them about good options. Not doing so, he explains, will bring down the hatchet of do-not-track for an issue that requires a scalpel.
Peter Matthews is a digital marketing and media professional with more than 18 years of experience building brands and driving acquisition. He is a seasoned analyst and negotiator with a broad range of category experience, including consumer healthcare, CPG, finance, retail, and travel.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed