Bob Garfield

The 12 worst things that could happen to marketers in 2013

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Worst thing No. 6: Bad execution of good ideas

2013 will be a year of innovation and new ideas. While Kate Thorp says there is no impending doom for the digital marketing industry, she does think executing on great ideas poorly would be an immense failure. The Vice Chairman of Mobiles Republic also talks about an exciting new opportunity for 2013 that, if not managed well, could be a major setback.

Most recently, Kate Thorp was President of digital worldwide for AKQA. During her tenure, AKQA's client list expanded to include ESPN, The Gap, MSN, and Coca-Cola's global account. Before joining AKQA, she was Chairman and CMO of Carat Interactive, the media giant that acquired Lot21, the agency she had founded. She got her start at the top-tier agencies of McCann Erickson and J. Walter Thompson. She is now the Vice Chairman of Mobiles Republic.

 

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