Which company surpassed YouTube in monthly video ads served? Which technologies and trends will dominate the video space this year? Find answers to these questions and more in this surprising interview.
If you thought video was big in 2012, hold on to your smartphone! Video continues to explode, and mobile viewing is in rapid growth mode. iMedia's Bethany Simpson spoke with video insider Brad Piggot, vice president of U.S. sales for Brightroll, about the changes that will define marketing in the video space this year. He also breaks down the various areas of value companies are seeing and gives us his top advice for building creative, optimizing the video experience for various devices, and more.
Conversation highlights0:00 — Who surpassed YouTube in video ads served?0:45 — Video budgets on the rise1:40 — Shifts in mobile video2:20 — Reaching audiences wherever they are2:50 — Should we repurpose creative?3:30 — Optimizing for all screens4:20 — Areas to invest inRun time is 4:39.
Brad Piggot oversees and manages U.S. sales for BrightRoll, the leading online video advertising network.
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