Bob Garfield

3 new ways consumers are using smartphones in-store

It's no longer a futuristic concept to interact with customers in-store. If you don't have a strategy in place, you're already behind. Find out how brands are connecting in real-time.

We've been talking for years about a future time when we will interact with customers in-store. Ideas include sending personalized incentives, providing product information, even directing customers to where your product is in specific retail locations. Well, we've arrived. And if you're not actively building a strategy around real-time location, you're missing a huge opportunity. Here's the latest as iMedia's Bethany Simpson speaks with Shopkick co-founder and chief product officer Jeff Sellinger.

Conversation highlights
0:00 — The all new Shopkick
0:30 — Lookbooks
1:30 — Mobile changed the in-store game
3:10 — Tips for companies to jump the digital-retail divide
3:45 — Major players emerging in the social/digital/retail space
4:25 — Key challenges in mobile-retail
Run time is 4:37

Jeff is co-founder and Chief Product Officer for shopkick, Inc. He is responsible for the entire consumer side of the business, and for long-term retail & brand partnerships. Prior to shopkick, Jeff served as Executive Vice President & General Manager CBS Mobile for CBS Corporation. Jeff was responsible for CBS Mobile business overseeing CBS Network, CW Network, CBS Sports, CBS News, ET, The Insider, TV.com, LastFM, GameSpot, CHOW, CNET, BNET, ZDNET, and MoneyWatch. The CBS Mobile business included running a 24 hour television network CBS Mobile, mobile video services, applications, in-show interactivity, personalization content, mobile web, game licensing and development and mobile advertising.

 

Comments

Ted Box
Ted Box January 4, 2013 at 12:06 PM

The title of this article is 3 NEW WAYS consumers are using smartphones in stores.... I counted one. What are the other two?