Bob Garfield

The 12 worst things that could happen to marketers in 2013

  • 11 of 12
  • View as single page

Worst thing No. 11: Too much government regulation (if we don't self-regulate)

Cory Treffiletti, SPV of marketing for BlueKai, says if digital marketers don't self-regulate issues like consumer tracking, we could experience a government crack-down. He says the media has scared consumers about tracking, and if we don't educate the public and address their concerns, we could experience detrimental restrictions.

Cory Treffiletti is the senior vice president of marketing for BlueKai.