Worst thing No. 11: Too much government regulation (if we don't self-regulate)
Cory Treffiletti, SPV of marketing for BlueKai, says if digital marketers don't self-regulate issues like consumer tracking, we could experience a government crack-down. He says the media has scared consumers about tracking, and if we don't educate the public and address their concerns, we could experience detrimental restrictions.
Cory Treffiletti is the senior vice president of marketing for BlueKai.