Bob Garfield

The 12 worst things that could happen to marketers in 2013

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Worst thing No. 12: Failure to prove digital ROI

Have the right standards and attribution models emerged yet? Or are inconsistent metrics giving us a questionable reputation? Talia Arnold, associate director of digital strategy for Horizon Media, says we need to have a solid hold on reporting and ROI.

Talia Arnold has more than seven years of progressive experience helping Fortune 500 companies ignite their brand presence in emerging media through strategic marketing and media planning and buying. Her specialties are digital media, social marketing, search, online video, media buying, negotiation, business development, training and mentorship, direct response, and branding.

"Businessman" cover story image courtesy of Shutterstock.