Have the right standards and attribution models emerged yet? Or are inconsistent metrics giving us a questionable reputation? Talia Arnold, associate director of digital strategy for Horizon Media, says we need to have a solid hold on reporting and ROI.
Talia Arnold has more than seven years of progressive experience helping Fortune 500 companies ignite their brand presence in emerging media through strategic marketing and media planning and buying. Her specialties are digital media, social marketing, search, online video, media buying, negotiation, business development, training and mentorship, direct response, and branding.
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1 Marketing jargon translated for normal people
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 top social media management tools
4 The marketing jobs with the fastest turnover
5 The best social media campaigns of 2013