January always represents a good time to take stock of where you currently stand in life and decide where you want to be. Usually, people lay out their paths for getting to that desired destination by making resolutions -- resolutions to stop eating junk food (or to stop eating junk food in bed); resolutions to stop drinking (or to stop drinking before 10:00 a.m.); resolutions to stop smoking (or to stop smoking except when you drink -- after 10:00 a.m., of course).
The success rates of these resolutions are typically lower than the average click-through on a banner ad. But it's the thought that counts, right?
That said, no matter our personal resolutions, it would behoove all marketers to take this opportunity to step back and take a look at our industry -- and our roles in it. We've come a long way. But there's a long way to go to achieve our full potential, both as an industry and as individual marketers.
Here are the resolutions that we should be making in 2013. And I hope we have a better track record of sticking to these than we do with our personal resolutions.